Dear Fellows,When I graduated from college in 1982, I could hardly wait to begin a career in technology. I was enamored by the potential of new innovations and advancements, and I knew how much I wanted to be a part of it. I took a job at IBM, and then later at Compaq, and over the course of 15 years, I worked hard and learned a great deal. But it wasn’t until a fateful day in 1998 that my desire to be part of something truly inspiring would finally meet its moment. That was the day I met Steve Jobs.I’ll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence. Many people doubted the company could survive, and I was warned that accepting a job there would come with risks. But when Steve spoke, any trepidation I harbored instantly dissolved. I had never met someone with so much passion and vision. He spoke with charisma and clarity—about a future where technology could unlock a wellspring of human creativity and potential, connecting us and uplifting us in ways even he had yet to imagine. To achieve it he would need a group of deeply curious individuals willing to work hard for something greater than themselves. I knew I had to be a part of it.In Steve, I found an incredible mentor who inspired me to grow and challenge myself in new and important ways. And in joining Apple, I traded a job for a purpose, one that still drives me to this very day. It truly was the greatest decision I’ve ever made.As you embark on your own careers, you too will have decisions to make. And you will be making them at an extraordinary moment, as technological breakthroughs open new avenues and new opportunities for talented people like you.This is an exhilarating notion, but I know it can also be a scary one. How do you know what path to go down? How do you know if you’ve made the right choice? If it’s any consolation, you follow in a long line of remarkably successful people who weren’t sure how to answer those questions themselves when they were your age. And that’s okay. If I’ve learned anything, it’s that the future is unpredictable, even as we put our best efforts into shaping it. And so when you imagine your future, and the winding path that is laid before you, remember the question you should ask is not “What will happen?” but “Who will I be when it does?”I hope you will be someone who seeks out purpose and meaning in the work that you do. I hope you will see that there is wonder in being part of something that matters to the world and magic to be found in the service of others. I hope you will seek out those who ignite your passions, and that you will always tend the flames of your curiosity. Most of all, I hope you never doubt that you have the capacity to achieve extraordinary things, and also recognize that there is only one way to achieve them: together.I believe in you, and I look forward to a world you are going to help shape.Warmly,

Tim Cook
CHIEF EXECUTIVE OFFICER, APPLE

Tim Cook

CUPERTINO, CALIFORNIA, USA
AUGUST 20, 2024