Dear Steve Jobs Archive Fellow,Trust your creative passion #1.<br>Here’s a way to think about having and selling a brave idea.Don’t do the right thing,You’ll be tempted.<br>The right thing sounds so good in meetings, it looks fantastic in charts.<br>The right thing soothes racing pulses and settles churning stomachs, everybody can get on board with the right thing.<br>The right thing will be good enough.<br>But, as one of my company’s t-shirts suggested,<br>“Good enough is not enough.”<br>Don’t do it, don’t do the right thing, avoid it like the plague.<br>So, what am I suggesting you do, the wrong thing?Of course not. Do the brave thing.The thing that troubles your sleep, the thing with millions of unknowns, that seems ridiculous one moment and genius the next. That’s the thing you should do.Chase it down, don’t let it go, do the thing that disrupts, that upends, that doesn’t just defy the status quo but reshapes it forever. You can do that.Doing the right thing or not is a choice, to be disruptive or not is a choice.I suggest you do the brave thing.