Dear Steve Jobs Archive Fellow,Trust your creative passion #2.<br>Having a brave idea is the easy part.For an idea to live it must journey from the mind of its originator out into the ears of others into the world.To live it must cross an area that is dangerous to the life of an idea, an area between the mind of the originator and the world where other people live who fight against ideas and try to kill them. This area that challenges every brave idea the moment it is born is called the Nincompoop Forest.To find your way through the Nincompoop Forest it takes heart, intelligence and determination.There are many obstacles lying in wait. Some people fear big ideas, or are afraid to defend them, or don’t know how to explain or sell them.Some people are afraid to buy big ideas, because, by their nature, they have never been done before and can be scary. (It’s been said that if you’re not scared of an idea it’s probably not a big idea at all.)You’ll have to save your idea from all the people who want to change the idea, help the idea, compromise the idea.They want to make it better, or safer, or less expensive or more comfortable.Your great ideas have to beware of the Nincompoop Forest.

Lee Clow II
FOUNDER, CHAIRMAN EMERITUS, GLOBAL CREATIVE DIRECTOR
TBWA\MEDIA ARTS LAB

Lee Clow II

RANCHO PALOS VERDES, CALIFORNIA, USA
AUGUST 18, 2024